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Case Studies

Draft Republic  San Marcos, CA

Challenge: New location struggling to acquire and retain top talent for Heart of House teams. In need of a new GM to support Director of Operations at store level. Need for alignment of labor costs with budgets goals.

Approach: Attract top talent using messaging that reflects the company’s incredible culture and core values.

Hire and train GM and key Heart of House personnel.

Work with management teams to improve scheduling forecasting and training Front of House teams to utilize efficiencies to bring labor costs in line.

Results: Acquired GM, Sous Chefs and line cooks to solidify the team.
Improved overall labor costs from 36% to 24%.

333 Pacific Oceanside, CA

Challenge: This restaurant has been successfully operating for over 12 years in a prominent location at the Oceanside Oceanfront. Sales have plateaued and growth opportunities needed to be explored and executed.

Approach: Work with hotel partner to develop a poolside and courtyard dining program, utilizing common space and leveraging mutual Guest relationship.

Replace several existing Team Members with those who can see and execute the vision.

Tighten systems of operation to ensure company standards of service are exceeded.

Results: Projected revenue growth 7-10% over previous year averages.

Yellow Carrot  Durango, CO

Challenge: Bring consistent profitability to existing restaurant/bakery and position for future planned growth.

Approach: Attract and hire Executive Chef to execute vision of the founder, allowing her to focus on higher level activities.

Install back-end systems and train management to execute to ensure optimum KPI’s.

Result: Achieved profitability within 90 days and projecting average 10% growth month over month

Flying Squirrel  Denton, TX

Challenge: Re-concept restaurant from a full service to quick service model. Provide infrastructure to ensure swift transition and position for future growth.

Approach: Work with owners to develop a menu built for quick service while maintaining high-end feel and ease of execution.
Assess equipment needs and advise on flow of execution from POS to kitchen line.
Supply all necessary documentation for HR, training guides, recipe guides, manuals and best practices.

Attract and hire right fit talent for all positions with heavy emphasis on cross-training to maximize efficiency

Result: Successful opening with profitability forecasted in month one.

Everbowl (National Franchise)

Challenge: Assist founder with scaling one unit into multi-unit operation regionally.

Approach: Install operational systems for scale. Implement hub and spoke model for production of goods across the fleet. Assist with creation of foundational collateral to support brand and culture development.

Results: Successfully scaled to 30 corporate stores. Ongoing advisory as brand has now reached over 250 franchise stores nationwide.

Culture Cafe Escondido, CA

Challenge: Small café located inside a Lexus dealership and events facility struggling with sales volume.

Approach: Create strategic partnership with the dealer and vendors in the building to build brand awareness and sales opportunities. Create a white label coffee brand to be distributed to all new car buyers, paid for by dealership. Launch new events catering program for events occurring in the building in partnership with top floor restaurant and catering partners.

Results: Increased revenue by 50-60%.


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